Custom PR boxes, influencer kits and launch packaging for Canadian beauty and wellness brands. Rigid magnetic boxes, printed mailers and custom inserts that make every unboxing worth posting, designed with our Toronto packaging team.
A PR box is often the first time a creator, editor or retail buyer sees your product, and it sets the tone before they try anything. A strong influencer package protects every item in transit, shows off your brand the moment the lid comes off and looks good on camera.
In The Bag has designed custom packaging for more than 30 years. Our Toronto team helps beauty, skincare and wellness brands plan PR kits from structure to finish, then manages production so your boxes arrive ready to pack. We make custom printed boxes for launches of any size, from a small creator seeding list to a national campaign.
Want the full unboxing moment? Add branded tissue paper, labels, ribbon and stickers so every detail of your kit matches.
Choose the box that fits your launch, your budget and how your kits will ship.
Rigid boxes made from thick chipboard with a magnetic flap that closes with a satisfying snap. They feel premium in the hand and look great in unboxing videos. Add a die-cut insert for each product and foil stamping or embossing on the lid for a box creators keep long after the launch.
Best for: luxury launches, editors and top-tier creators
Corrugated mailer boxes printed inside and out. They are strong enough to ship straight to creators without an outer carton, and the inside print creates a reveal the moment the box opens. A cost-effective choice for larger seeding lists.
Best for: large creator lists and direct shipping
Lift-off lid and sliding drawer boxes create a slower, more dramatic reveal. Line the box with a custom insert, print a message inside the lid and finish the outside with foil or spot UV to match your launch theme.
Best for: themed launches and limited editions
Die-cut paperboard and corrugated inserts give every serum, jar, tool and sample its own place. Products stay put in transit, and the layout looks planned when the box opens. We size each space to your products.
Best for: multi-product kits and fragile glass
Kits built for editors, retail buyers and events. Combine a printed box with a welcome card, product inserts and branded tissue so the full story of your launch arrives in one package.
Best for: media launches, retail buyers and events
Finish your PR box with custom tissue paper, ribbon, stickers and printed cards. These small details make the unboxing feel personal and help your brand show up in every photo and video.
Best for: completing the unboxing experience
A planned layout keeps products safe and makes the first look inside the box feel intentional. Send us your product list and we will build the box and insert around it.
Tell us every item in the kit with its size, including bottles, jars, tools, samples and printed cards.
We design an insert with a space for each product, so nothing moves and the kit looks organized when it opens.
We create a dieline, a flat template of your box, for your artwork. You approve a proof before anything goes to print.
Pick the board that fits how your kits ship, then add the finishes that match your launch.
We hold a number of widely-recognized certifications. We’re: FSC® (The Forest Stewardship Council®) certified, Fair Trade, and Global Organic Textile Standard (GOTS) certified.
Learn More
Tell us a little about your project. A packaging consultant will reply within one business day.
A PR box is a branded package used to send products to influencers, editors and partners, usually before or during a launch. It combines a custom box, inserts and printed extras to create a memorable unboxing.
Magnetic rigid boxes give the most premium feel for top creators and editors. Printed mailer boxes are better for large seeding lists because they ship on their own. Tell us your list size and budget and we will recommend a style.
Yes. We can print inside and out, so you can add a welcome message, pattern or brand story that appears when the box opens.
Yes. We make paperboard and corrugated inserts sized to each product, so every item in your kit has its own place.
It depends on the box style and finish. Tell us your quantity in the quote form and we will suggest options that fit, including smaller runs.
Yes. Our packaging consultants help with box structure, sizing and dielines. You approve a proof before anything is printed.
We offer FSC®-certified paperboard, kraft and recyclable paper options, and In The Bag is a carbon-neutral packaging company.
Yes. We also supply branded tissue paper, labels, ribbon and stickers, so your whole kit can match.
